Creative Web Graphic Solutions

Creativity can be learned. It’s just that for some of us, it takes a bit more patience and an extra bit of cleverness about how we choose to think. Below are the scientifically proven ways to learn or improve on creativity, along with a selection of quotes from some incredible talent. Some lessons are simple — surrounding yourself with a different color palette, making time for strolls — while others will take a bit of time to master — training yourself to see thematic patterns, making yourself mentally open to new experiences — but the real lesson is, no matter your age or your experience, we all can learn to be more creative.

FOCUS ON DOING JUST ONE THING A number of years ago, it was rumored that Steve Jobs took his inner circle on a corporate retreat to talk about company priorities. At the retreat, he went around the room and asked his inner circle their top priority for the year and jotted them down. At the end, he erased all but one priority and said, 'This is what we’re going to accomplish this year. We’re going to crush this one thing and do it better than anyone ever has.'

Buttons work like door knobs. People wouldn’t be able to use doors efficiently if door knobs weren’t placed in a consistent area. But because they are, everyone with a hand can walk through doors without much thought. The placement standard of door knobs across doors creates an unconscious habit in people.

Project briefs Before diving into the project, we wrote a project brief to keep everybody on the same page. We updated it as needed so it always reflected the current state of the project. Some questions a project brief might answer: What are we trying to achieve? How will we know the project is a success? What do we need to do? Why do we need to do it? What are the must-haves? Who are we doing this for? How will they know about it? What’s our deadline?

“Our top priority when we redesign our site is to ensure it supports a personalised experience for visitors.” That was the directive set from the top of one organisation I have been working with recently. Setting aside there was little explanation of what they mean by personalisation, it was a worthy goal. There is little doubt that personalising a users experience can be beneficial both to the company and the user. But there was a problem. They were so far from that goal it was almost comical. There current site wasn’t mobile friendly, was challenging to use and full of marketing happy talk. Talking about personalisation felt like giving a starving child in Africa a motivational poster. Its a nice gesture but doesn’t address their immediate issue. Worrying about personalisation on a site that isnt even usable or accessible is like giving a motivational poster to a starving child in Africa. It is a nice gesture but doesnt address the immediate issue.