ECommerce Web Design
The success of eCommerce depends on the 5 pillars on your website. Those are,
* Visibility: The main aim of the online store is to meet the market demand in your niche. It is an optimization of a website that Probable customers are looking for those that can precisely meet their requirements.
* Usability: It is to make a user-friendly and appealing website that easy to use and find things quickly. Slow loading website and inconsistent functionality will drive your visitor away and increase the bounce rate of a website. It is the combination of efficiency, memorability and intuitive designing.
* Experience: This depends on the website navigation. Ensure that your website visitor easily and effortlessly find your products or services. The visitor should be able to make quick and productive use of their time as they visit on your website. It should reflect what your website within seconds.
* Checkout: The easy checkout option is the best principle of every ecommerce website. Avoid complex information for registrations and working with different log-in pages for the checkout processes.
* Support: It is important to address customer issues. Open another communication channel that customers able to talk through tweets provoke messages or email.
Design Your Store
The main concern of the online store is usually how to appeal to various potential customers on that particular page. The visitor has high intent on a specific product page than those of home page. It is our job to do everything we can help that potential customer complete the purchase by addressing the concerns and providing all the information they need to make the decision. Here are the ways to optimize product pages that your potential customers are looking for and optimize the conversion rate.
* Image Optimization: The way things are presented to the clients have huge impacts on decision-making process. Here are the ways to optimize your product page visuals like other than showcasing the actual product, add a visual of someone using or wearing it. It will give the sense of what the final product will look like and clarity of the item. Allow the zoom feature and consider adding everyday object to your product.
* Product Information: Detailed product descriptions ranked first in regards to a customer decision to make a purchase higher than reviews and price. You need to change your content from "about the product" to "about the customer". Also, how will this product make a meaningful impact on their life or work? Research shows that poor or missing content on product pages can affect sales, brand trust levels, and retention rates. You can optimize the product descriptions by
1. Add the personal comments and suggestions of using the product. Add the value of shoppers gets by using the product.
2. Allow the user for easier consumption of content is having it in bullet points rather than a paragraph of text.
3. Make sure that website has all the information shoppers require for their purchasing decision.
* Personalization: Personalization is the form of localization. Our goal is to reduce the amount of choice a shopper needs to make and eliminate the friction and barriers to help them make their way swiftly to the checkout page. Many shoppers find confusing and worrying as they won't know the final price. A great way to tackle this is by adding a currency converter which allows the shoppers to choose the preferred currency. Another important way to personalize shopping experience is by letting shoppers know the estimated time of arrival within the product page.
* Usability: There are many changes to your product page that will improve the usability, increase clarity and optimize the overall shopping experience. For quick checkout, show an "added to cart" notification. It gives the additional clarity to the item they just chose. Keep your potential shoppers engaged and focused to remove links or banners on your product pages. Our goal on our product and the checkout page is to keep distraction free.
* Optimizing Call to action: Call to actions have a large influence on product success. It depends on the location the page and copy. It is important that CTA button stands out, is in a prominent area and is the main focus of the page. There are many ways to trigger people into action. Here are the rules for CTA that convert,
1. It should have one goal
2. Make it attention grabbing by use of color, size, whitespace, and placement on the page
3. State the bottom line - let people know exactly what will happen when they click on that button
* Optimize for Mobile: Start analyzing the mobile data. Then, start to prioritize the information you need to highlight on the site for mobile visitors. Mobile visitors may arrive on eCommerce site and feel overwhelmed by the amount of content they see on it, have a hard time finding what they are looking for, and leave the site.
* Persuasive Technique: One of the first things you see on the page is a notification on the product image about how many people are viewing this product in real time. Different persuasive techniques can affect our customers purchasing decisions and increase our conversion rates. Two well-known techniques on product pages are scarcity and urgency.
Payment Gateway Features
A payment gateway is an eCommerce service that processes credit card payments for online stores. It facilitates the transactions transferring key information between payment portals such as web-enabled mobile devices/ websites and the front end processors. Payment gateway fulfills a vital role of eCommerce transaction process, authorizing the payment between merchant and customer. Popular payment gateway include Paypal, Stripe, Paymill, Authorize.net, Braintree Payments, Mollie, Pin Payments, Paysafe, PayUmoney etc
Difference Between Payment Gateway & Payment Processors
Payment Processor analyses and transmits transaction data. Payment gateway authorizes the transfer of funds between buyers and sellers. When a customer places an order from the online store, payment gateway performs several tasks to finalize the transactions.
* Encryption: The web browser encrypts the data to be sent between it and the vendor's web server. The gateway then sends the transaction data to the payment processor utilized by the vendor's acquiring bank.
* Authorization Request: The payment processor sends the transaction data to a card association. The credit card's issuing bank views the authorization request and approves or denies.
* Filling the order: The processor forwards an authorization pertaining to the merchant and consumer to the payment gateway. Once the gateway obtains this response, it transmits to the website/interface to process the payment. Here, it is interpreted and an appropriate response is generated. At this point, the merchant fills the order.